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How Stonebwoy deal with Def Jam is a game-changer for Ghana

Ghanaian music star, Stonebwoy has signed a recording deal with international record label Def Jam Records and this is great news. Def Jam established its dominance in the music business with superstar acts like Jay-Z, DMX, Ja Rule, Ludacris, Rihanna, and Kanye West. This mind-blowing roster of artistes mentioned should give you an idea about how big a deal this is for Ghana music.

Ghanaian musician Stonebwoy

The rise of Burna Boy and Wizkid to global attention has been due in part by their signing onto major international labels like Atlantic Records for Burna Boy and RCA Records for Wizkid. And so, we are hopeful that Stonebwoy is going to climb new heights internationally

Here are four ways the Def Jam deal is going to elevate Stonebwoy’s career

Penetration into American & European market

– Firstly, Stonebwoy did great to get his music to penetrate into various parts of the world. Now with Def Jam, we can be rest assured that Stonebwoy’s music is going to make more inroads into the American and European music markets.

Stonebwoy and American comedian Micheal Blackson

Collaborations

– Stonebwoy has been able to collaborate with international artists like Keri Wilson, Sean Paul etc. So, now with this new chapter with Def Jam we can only expect many more international collaborations to be secured.

READ MORE: Stonebwoy releases ‘Therapy’ ,first single under Def Jam Recordings Africa

Exposure / Visibility

– Thirdly, we can now expect Stonebwoy to headline more major concerts in iconic arenas across the world. Also, we should expect to see 1GAD have his music also feature on top music charts globally. As a result, there will definitely be features on the biggest magazines and TV programs internationally.

Awards

– Lastly, already with a BET Award and 4 AFRIMA Awards amongst other awards, the partnership with Def Jam is likely to bring Stonebwoy more awards. In conclusion, his dream of winning a GRAMMY is now closer to reality.

Watch a video analysis of this here …

https://youtu.be/24FQBtk5sVc

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